Work Experience

Dec 2022 – Jun 2025
Marketing Manager (Team Lead), sillymann
Recruited to lmarketing team at the kitchen and lifestyle brand sillymann.

Oversaw branding, campaign strategy, content production, and performance marketing.

May 2021 – Oct 2022
Advertising Manager / Performance Marketer, IDO Marketing Agency
Recruited to manage advertising campaigns and lead digital performance marketing efforts at a full-service agency.

Mar 2020 – Apr 2021
Art Director, Afterwork Agency
Directed visual strategy and creative execution for multiple brand campaigns at a creative agency.

Feb 2018 – Dec 2019
Graphic Designer (Freelance / Recruited), Seo Ballet Company
Handled brand visuals, performance posters, brochures, and monthly newsletters for the ballet company and its affiliate Lumière Ballet.

Aug 2016 – Jul 2017
Sales Representative, HOLICS (Eyewear Brand)
Managed B2B sales channels and supported marketing efforts for a lifestyle eyewear brand.

2015
Sales Manager, J.Gracelet (Fashion Jewelry Brand)
Oversaw retail sales and client relations for a fashion jewelry brand.

Oct 2014 – Feb 2015

CAD Designer, Donga Jewelry
Recruited to design fashion jewelry collections using CAD tools at a jewelry manufacturing company.

 

Projecets

2025 Planned and directed the production of sillymann’s outdoor advertising promotional video

2025 Developed integrated branding strategy for the sillymann product series

2025 Planned, produced, and operated sillymann’s email newsletter campaigns

2023–2025 Led performance marketing for sillymann, including media mix strategy,
performance analytics, and budget optimization

2024 Oversaw end-to-end planning and execution of sillymann’s branded content video

2024 Developed and implemented category- and product-specific marketing strategies for sillymann

2024 Reestablished sillymann’s brand identity, including vision, mission, slogan, and core value proposition

2024 Planned and managed the sillymann x BlackYak “Cleanup Hiking” campaign

2024 Designed and executed the sillymann x Mavell Maison cooking class promotional campaign

2024 Planned and operated the sillymann brand magazine as a branded content initiative

2023 Planned and executed the sillymann x Barun Company wedding promotion campaign

2023 Participated in the sillymann pop-up store at the Seoul Living Design Fair

2023 Designed launch posters and package stickers for the KINA brand

2022 Contributed to the sillymann x ECP rebranding project

2022 Managed and operated social media channels for Best Louis Hamilton Hotel

2022 Led performance marketing for Best Louis Hamilton Hotel (ad campaign operation, performance analysis, and optimization)

2022 Created branded social media content for Jerrycan Eyewear

2021 Produced product introduction video content for Seoul Viosys

2021 Managed performance marketing for Seoul Viosys Violeds brand (campaign execution and KPI management)

2021 Planned, created, and managed content for Seoul Viosys social media channels

2020 Planned and produced collaborative content for Yamaha x Illustrator Project

2020 Planned and produced collaborative video content for Yamaha x Forkranos

2020 Planned and produced collaborative content for Yamaha x Universal Music Korea

2020 Art Director at Yamaha Music Korea – responsible for social media management

and channel operation

2019 Designed logo for Lumière Ballet, affiliated with the Seo Ballet Company

2019 Planned and created the Seo Ballet Company’s monthly performance newsletter

2018 Created graphic designs for Seo Ballet Company (performance posters, detail pages, banners, and signage)
'2018 Dancer Recruitment','Storytelling Ballet','The Nutcracker','The Ugly Duckling'

2017 Designed and produced the Seo Ballet Company’s brochure